Bitmain Slashes Bitcoin Mining Hardware Prices Up to 60% as Hashprice Pressures Mount

TLDR:

• Bitmain drops S19 hydro unit prices to $3/TH and S21 models to $7/TH in widespread discount push.
• Manufacturer bundles hosting at 5.5-7 cents/kWh across US, Kazakhstan, Brazil, Paraguay, Ethiopia.
• Price cuts reflect mining sector pressure from near-record hashrate combined with subdued Bitcoin prices.
• December promotions include S19 XP+ Hydro bundles at $4/TH with January 2026 delivery schedules.

Bitmain has implemented substantial price reductions across its Bitcoin mining hardware lineup as challenging market conditions persist. 

The manufacturer now offers S19e XP Hydro and 3U S19 XP Hydro models at approximately $3 per terahash, while S19 XP+ Hydro units sell for around $4 per terahash. 

Current-generation S21 immersion equipment trades near $7 per terahash, with S21+ Hydro machines priced at roughly $8 per terahash. 

The company has also introduced bundled hosting packages featuring power rates between $0.055 and $0.07 per kilowatt-hour.

Hardware Pricing Reaches New Lows

Recent promotional campaigns and internal price lists reveal Bitmain’s aggressive approach to clearing inventory. 

The company advertised a December 23 package deal combining four S19 XP+ Hydro units with an ANTRACK V2 container. This offer effectively priced the 19 J/TH model at approximately $4 per terahash, with shipments beginning January 2026.

A November auction for the air-cooled S19k Pro, a 23 J/TH machine, opened bidding at $5.5 per terahash. 

Buyers could submit custom offers, with final prices determined after the bidding period closed. Deliveries for these units are scheduled for December 2025.

Internal factory documents dated December 22 confirm widespread discounts beyond promotional sales. 

The pricing extends to newer equipment, including S21-series models that previously commanded premium rates. Wu Blockchain reported these developments through social media channels, highlighting the scope of Bitmain’s markdown strategy.

Integrated Sales Model Emerges

Bitmain has expanded its business approach by pairing hardware sales with hosting services across multiple regions. 

The company offers hosting facilities in the United States, Kazakhstan, Brazil, Paraguay, and Ethiopia. Power costs at these locations typically range from 5.5 to 7 cents per kilowatt-hour, plus a 0.3-cent management fee.

This bundled strategy represents a shift toward integrated service offerings as standalone equipment sales face headwinds. 

The manufacturer has not disclosed how long current pricing will remain available. However, the extent of reductions suggests inventory management has become a priority.

Market conditions continue to challenge mining profitability as network hashrate maintains elevated levels. Bitcoin prices have retreated from recent peaks, compressing margins for operators. 

This environment has dampened demand for new equipment, particularly older or less efficient models. Competition among ASIC manufacturers and secondary market participants has intensified accordingly.

The pricing adjustments reflect broader industry dynamics as mining companies reassess capital expenditure plans. 

Operators are weighing equipment upgrade costs against projected returns in a constrained revenue environment. Bitmain’s strategy indicates recognition of these market realities and an effort to maintain transaction volume despite weakened demand conditions.

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