Here are 5 Stocks Insiders Are Going “ALL IN” On in 2026

When insiders start putting real cash into their own companies, markets tend to pay attention. This is not stock grants or paper rewards. It’s CEOs, founders, and directors using their own money to buy shares in the open market.

Stock expert ZipTrader with 862k subscribers latest breakdown focuses on five companies where insider activity has picked up in a meaningful way. In some cases, executives are buying after big selloffs. 

In others, boards are backing aggressive buyback programs. What ties all this together is that the people inside these companies are making their moves before the rest of the market catches on.

And the bigger picture in 2026 matters too. Some parts of tech are still making good money. People keep wanting AI products. And there’s a general expectation that interest rates won’t jump around too much. All of that is keeping investors willing to take chances. 

Here are the five stocks.

Reddit: Profits, AI Data, and Buybacks

Reddit is different. The people inside the company aren’t just buying its stock. They are also putting one billion dollars behind a plan to buy back their own shares.

Reddit also reported that its revenue grew nicely and its profits stayed solid. That shows the company knows how to turn people’s attention on the site into real money.

The real long-term angle is data. Reddit holds years of human discussion across millions of topics. That content is now feeding AI training deals with large tech companies. On top of that, ad revenue continues to climb as user activity stays strong.

The insider signal here is that leadership is buying into a business that is now cash-generating and increasingly tied to AI demand.

ServiceNow: Leadership Buying the Dip

ServiceNow has been hit hard on fears that AI could disrupt traditional software pricing. The stock is down heavily from past highs, but insiders are not reacting with fear.

Executives have cancelled scheduled stock sales and the CEO added millions in personal stock purchases. Also, the money coming in from AI inside the company is growing faster than anyone thought. Big business deals are getting bigger.

For people inside the company, this means one thing: businesses still want what they’re selling. And the AI tools built into their platform are starting to bring in new kinds of income.

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Shift4: Payments, Travel, and Global Expansion

Shift4 is expanding across payments infrastructure, especially in travel and hospitality. One major catalyst is its Global Blue acquisition, which opens access to tax-free shopping systems across international markets.

Another driver is the upcoming global event cycle, including the 2026 World Cup and 2028 Olympics. These events bring heavy cross-border transactions, which fit directly into Shift4’s payment network.

Insider activity here lines up with expansion into new regions and higher transaction volumes across global merchants.

Lululemon: Turnaround Mode and Insider Confidence

Lululemon has lost half its market value over the past year, pressured by weak US sales and margin pressure from tariffs. But the people inside the company are moving in, not out.

The board is changing. Executives are buying shares. And Elliott Management is getting involved. All of that points to a company trying to reshape itself.

Business is still growing in other countries, especially China. That could help make up for weaker demand at home.

Everyone is waiting to see if the new leaders can settle things down and get the company growing steadily again.

Oscar Health: Aggressive CEO Buying

Oscar Health is the clearest example of insider conviction. The CEO, who previously built and sold a major health insurer for billions, has increased his stake.

Membership growth is expanding quickly, and the company is gaining share in key states. New policy changes in healthcare reimbursement could also expand the total addressable market over time.

This is a case where one of the most experienced operators in the sector is heavily aligned with shareholders.

Market Backdrop Driving These Stock Prices

The stock market is close to its highest levels ever. That’s because companies did really well in the first three months of 2026, and anything tied to AI is still doing great.

Most companies in the S&P 500 are doing better than people expected. Tech and chip makers are leading the way. People want more AI tools, so the hardware and the stuff behind it keep growing.

Market strength is also moving beyond the largest tech names. Seagate (STX) jumped over 16% after earnings, driven by stronger demand for AI-related storage hardware, while other semiconductor names like AMD and Nvidia continue to lead chip-related flows.

Take the S&P 500. Big companies there have been approving larger buyback plans. Some have set aside billions for this. That helps keep their stock prices steady, even when growth isn’t fast.

At the same time, companies are buying each other more often. One example is Catalyst Pharmaceuticals (CPRX). Its stock went up more than 5% because people heard Angelini might be interested in buying it.

Read Also: Here are 6 Stocks To Buy Now Under $50

The Federal Reserve met and left rates alone, between 3.5% and 3.75%. But the vote was 8 to 4, so not everyone agreed. Inflation concerns remain tied to rising energy prices, driven by ongoing US–Iran tension.

The US continues a naval blockade of the Strait of Hormuz, while Iran has rejected recent peace efforts. Brent oil rising to $114 adds pressure on inflation and keeps rate cut expectations limited.

However, Insider buying does not guarantee future performance, but it does show where confidence is strongest inside companies. In this list, each name has a different driver, from AI data and enterprise software to healthcare expansion and global payments.

What ties them together is timing. These purchases are happening during stress periods or early growth phases, not during peak optimism. If markets stay stable and earnings stay strong, these insider-heavy stocks could stay in focus as 2026 progresses.

Frequently Asked Questions,

What are the best stocks to buy now

From the names covered in the article, investors are watching Reddit (RDDT), ServiceNow (NOW), Oscar Health (OSCR), Shift4 (FOUR), and Lululemon (LULU). Each has a different driver, from AI data and enterprise software to healthcare growth and payments expansion. These are not “safe picks,” but they’re the ones seeing strong insider activity and company-specific catalysts.

What do you mean by stocks

Stocks are small pieces of ownership in a company. When you buy a stock, you basically own a fraction of that business and can benefit if the company grows in value.

How does a stock make money

You can make money mainly if the stock price goes up and you sell it for more than you paid. Some companies also pay dividends, which are small cash payments shared with shareholders.