TLDR Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news Partnership brings OpenAI models into Athena AI marketing platform Insights andTLDR Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news Partnership brings OpenAI models into Athena AI marketing platform Insights and

Zeta Global (ZETA) Stock Jumps 7% After Landing Major OpenAI Partnership

TLDR

  • Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news
  • Partnership brings OpenAI models into Athena AI marketing platform
  • Insights and Advisor apps enter expanded beta testing for enterprise clients
  • Early testing partner TKO Group reports seconds-long results replacing manual tasks
  • Company plans full Athena launch by end of first quarter 2026

Zeta Global Holdings Corp. stock jumped 7% in after-hours trading Monday. The move came after announcing a strategic collaboration with OpenAI.


ZETA Stock Card
Zeta Global Holdings Corp., ZETA

OpenAI will power the conversational intelligence behind Zeta’s Athena marketing platform. The integration marks a key development in Zeta’s AI strategy for enterprise marketing.

David A. Steinberg, Zeta’s CEO and Co-Founder, described the OpenAI partnership as the most instrumental in company history. The deal positions Zeta for potential early access to upcoming OpenAI models.

Two AI Applications Enter Beta Testing

Zeta expanded beta access for two Athena applications following strong enterprise demand. The Insights app provides conversational analytics for marketing teams.

Users can ask questions and receive instant trend data, audience segments, and dashboard views. The tool eliminates time spent searching through reports.

The Advisor app manages campaign optimization automatically. It scans campaigns continuously and recommends actions based on revenue growth, efficiency, and engagement goals.

OpenAI’s technology handles the natural language processing within Athena. The system transforms marketing questions into ready-to-use answers.

Giancarlo Lionetti, OpenAI’s Chief Commercial Officer, said the collaboration brings AI action into daily workflows. Enterprise teams can move faster on marketing decisions.

TKO Group Reports Instant Workflow Changes

TKO Group Holdings tested Athena before the wider beta launch. The sports entertainment company operates UFC and WWE brands.

Deborah Cook, TKO’s Vice President of Data Intelligence, reported transformative results. Her team now generates segment reports from simple prompts in seconds.

Performance comparisons across segments happen instantly. Creative optimization opportunities appear without manual analysis.

Cook said TKO plans to expand Athena use for geographic insights and performance tracking. The company anticipates broader adoption across business units.

Zeta first introduced Athena at its Zeta Live event. The platform adapts to individual user preferences and working styles.

Steinberg explained that AI is shifting from marketing’s periphery to its core. Athena converts the Zeta Marketing Platform into an intelligent operating system for growth.

The system can listen, reason, and execute tasks for marketing professionals. The OpenAI partnership simplifies enterprise adoption and scaling.

Strong demand from brands and agencies drove Zeta’s beta expansion decision. The company received more access requests than initially projected.

Zeta set an end of Q1 2026 target for full customer availability. All clients will have access to Athena by the first quarter’s close.

The partnership aligns Athena development with OpenAI model improvements. This synchronization aims to deliver faster, more confident marketing decisions for enterprises.

Zeta Global trades on NYSE under ticker ZETA. The after-hours stock movement reflects market response to the company’s AI platform strategy.

The post Zeta Global (ZETA) Stock Jumps 7% After Landing Major OpenAI Partnership appeared first on Blockonomi.

Market Opportunity
ZetaChain Logo
ZetaChain Price(ZETA)
$0.06844
$0.06844$0.06844
-0.13%
USD
ZetaChain (ZETA) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Saudi Awwal Bank Adopts Chainlink Tools, LINK Near $23

Saudi Awwal Bank Adopts Chainlink Tools, LINK Near $23

The post Saudi Awwal Bank Adopts Chainlink Tools, LINK Near $23 appeared on BitcoinEthereumNews.com. SAB adopts Chainlink’s CCIP and CRE to expand tokenization and cross-border finance tools. SAB and Wamid target $2.32T Saudi capital markets with blockchain-based tokenization plans. LINK price falls 2.43% to $22.99 despite higher trading volume and steady liquidity ratios. Saudi Awwal Bank has added Chainlink’s Cross-Chain Interoperability Protocol (CCIP) and the Chainlink Runtime Environment (CRE) to its digital strategy. CCIP links assets and data across multiple blockchains, while CRE provides banks with a controlled framework to test and deploy new financial applications. The lender, with more than $100 billion in assets, is applying the tools to tokenized assets, cross-border settlement, and automated credit platforms. The move signals that Chainlink’s infrastructure is being adopted at scale inside regulated finance. Related: Chainlink’s Deal with SBI Is a Major Win, But Chart Shows LINK’s Battle at $27 Resistance Wamid Partnership Aims at $2.32 Trillion Markets In parallel, SAB signed an agreement with Wamid, a subsidiary of the Saudi Tadawul Group, to pilot tokenization of the Saudi Exchange’s $2.32 trillion capital markets. The focus is on equities and debt products, opening the door for blockchain-based issuance and settlement. SAB has already executed the world’s first Islamic repo on distributed ledger technology, in collaboration with Oumla earlier this year. That transaction gave regulators a template for compliant on-chain contracts. The Wamid deal builds directly on that precedent, shifting from single-instrument pilots toward broader capital markets integration. Saudi Blockchain Buildout Gains Pace Saudi institutions are building multiple layers of digital infrastructure. Oumla is working with Avalanche to develop the Kingdom’s first domestically hosted Layer 1 blockchain. SAB’s Chainlink adoption adds an interoperability and execution layer on top. Together, these projects are shaping a domestic framework for tokenization, with global connectivity added only where liquidity requires it. LINK Price and Liquidity Snapshot While institutional adoption progresses, Chainlink’s…
Share
BitcoinEthereumNews2025/09/18 08:49
What is the 80 20 rule for Airbnb? A practical guide for hosts

What is the 80 20 rule for Airbnb? A practical guide for hosts

This article explains the 80 20 idea as a practical heuristic for Airbnb hosts and shows how it links to realistic, low-cash ways people gain control of short-term
Share
Coinstats2026/01/31 08:42
Why ZKP Ranks Among the Best New Cryptos to Buy With Fair Design and Private Compute

Why ZKP Ranks Among the Best New Cryptos to Buy With Fair Design and Private Compute

While many investors focus on the latest trending tokens, ZKP has been steadily building a foundation with lasting value. By combining real hardware, verifiable
Share
Techbullion2026/01/31 09:00