Binance Explores US Comeback as Founder Zhao Gains Influence

Binance, the largest crypto exchange in the world, is actively planning to expand its presence in the United States through its subsidiary, Binance.US. Reports indicate that the exchange might recapitalize Binance.US to reduce founder Changpeng Zhao’s majority stake, which has hindered the company’s ability to meet regulatory requirements.

The initiative comes as the U.S. regulatory environment is becoming more favorable in 2025. A successful relaunch could boost competition with major companies like Coinbase and encourage more institutions to invest in crypto.

Preparing for a Comeback

Binance is working to improve its operations in the U.S. The company wants to get approvals in restricted states while Trump is president, as his administration supports a friendlier environment for crypto. Insiders told Bloomberg that discussions have increased recently due to the better regulatory environment.

Trends such as more institutions entering the market and the rise of stablecoins create a strong opportunity for expansion. However, getting state licenses remains a challenge. The company faces ongoing scrutiny from previous agreements. Reducing Zhao’s ownership might help improve relationships with regulators.

Although no final decisions have been made, the goal remains to reset Binance.US to compete effectively again. The company used to be a leader in trading volume but faced challenges due to SEC lawsuits and compliance requirements. Many of these charges have now been dropped or settled, allowing the company some room to grow.

CZ’s Comeback and What It Means for Crypto

CZ has received heightened attention after receiving a pardon from President Trump. Zhao has, however, been known to openly support Trump’s views on cryptocurrency, suggesting he is focusing more on the U.S. market, especially given the many investment opportunities there.

Although the 2023 plea agreement limits his ability to operate, Zhao’s foresight and leadership ability have always been felt despite not holding an official title. His ownership endures, however, fueling speculation on strategic shifts. By aligning with new U.S. regulations, Binance can explore new opportunities.

Meanwhile, continuous clarity in regulation is expected to favor more investment from institutions, as tokenized assets are quickly gaining popularity. Binance wants to capitalize on these trends. Analysts believe a more substantial presence in the U.S. could lead to higher liquidity.

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