Ubisoft’s stock dropped by 33% on Thursday after the company revealed significant organizational changes and the cancellation of six games. According to a report by CNBC, the company, known for its popular “Assassin’s Creed” series, has struggled in recent years, with stock prices declining due to delays in major releases and financial issues.
As part of its organizational overhaul, Ubisoft announced plans to shut down its studios in Halifax, Canada, and Stockholm. Additionally, restructuring efforts will impact the company’s studios in Abu Dhabi, Helsinki, and Malmö.
The changes are part of Ubisoft’s efforts to reduce costs and streamline its operations in response to declining profits. Ubisoft expects these adjustments to save the company 500 million euros ($580 million).
These cost-cutting measures will bring Ubisoft’s fixed costs to 1.25 billion euros ($1.46 billion) by March 2028, down from 1.75 billion euros ($2.35 billion) in the financial year ending 2023. Despite these savings, Ubisoft has projected a decline in net bookings for the financial year ending 2026, with a 330 million euro drop compared to previous forecasts.
The restructuring follows years of financial challenges, including the impact of the Covid-19 pandemic and delays to highly anticipated game releases. Ubisoft had already written down 650 million euros due to its restructuring efforts.
Yves Guillemot, Founder and CEO of Ubisoft, addressed these changes, saying, “Today’s market environment requires that the Group step-change how it is organized and operates.”Ubisoft also indicated that it may consider selling assets as part of its ongoing efforts to stabilize its finances.
While the company anticipates a short-term financial setback, Guillemot expressed confidence that these changes would ultimately help Ubisoft return to sustainable growth. He stressed that the reorganization would pave the way for a more profitable and robust future in the gaming industry.
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