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Swiss banking giant UBS planning to offer cr
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Swiss banking giant UBS planning to offer crypto services to specific clients
6 min read
Swiss banking giant UBS planning to offer crypto services to specific clients
UBS will gradually introduce crypto services, starting with select private clients in Switzerland, according to Bloomberg.
By Olivier Acuna|Edited by Stephen Alpher
Jan 23, 2026, 2:10 p.m.
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UBS is planning to offer select wealthy private clients the opportunity to buy and sell bitcoin and ether. UBS, the Swiss banking giant. (Photo by Claudio Schwarz on Unsplash/Modified by CoinDesk)
What to know:
- UBS, which oversees $6.6 trillion in assets, plans to let select wealthy clients trade bitcoin and ether as part of a broader digital-asset push, according to a Bloomberg report.
- The move reflects rising demand from rich clients and comes as UBS evaluates partners for its crypto offering while monitoring regulation, market trends and risk controls.
UBS (UBS), with $6.6 trillion in assets under management (AUM), plans to start allowing select private clients to buy bitcoin and ether, Bloomberg reported on Friday, citing people familiar with the matter.
The decision to start offering crypto services, according to the story, stems from a growing demand from its wealthy clients.
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“As part of UBS’s digital asset strategy, we actively monitor developments and explore initiatives that reflect client needs, regulatory developments, market trends and robust risk controls," a UBS spokesperson told CoinDesk. “We recognize the importance of distributed ledger technology like blockchain, which underpins digital assets.”
UBS had previously taken a cautious approach to cryptocurrencies but might now be feeling the pressure from its competitors on Wall Street, such as JPMorgan Chase & Co. and Morgan Stanley, who have expanded their financial services to include digital assets amid the friendlier regulatory regime in Washington, D.C..
In November 2023, UBS made trading in crypto-linked ETFs available to wealthy clients in Hong Kong, joining competitors like HSBC Holdings Plc. Late last year, UBS completed the first onchain redemption of a tokenized fund using Chainlink's Digital Transfer Agent. And with crypto banking specialist Sygnum and PostFinance, a subsidiary company of the state-owned Swiss Post, UBS tested payments between institutions on Ethereum.
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