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Tristan Thompson launches prediction market turning NBA stats into stock

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Tristan Thompson launches prediction market turning NBA stats into stock

NBA veteran Tristan Thompson launched basketball.fun, a new prediction market platform that turns top athletes into tradable assets.

By AI Boost|Edited by Jennifer Sanasie, Sam Ewen
Updated Jan 23, 2026, 12:28 p.m. Published Jan 23, 2026, 11:45 a.m.
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What to know:

How it works: The platform differentiates itself from standard betting by treating the NBA's top 100 players as individual financial assets to collect.

  • Users can buy and open "packs" of players, mimicking the nostalgic experience of buying physical trading cards.
  • Player "share prices" luctuate based on real-time performance, rising if a player records a triple-double or dropping if they struggle after an injury.
  • Users can trade these player shares on a secondary marketplace.

The mechanics: Beyond holding shares, the platform facilitates direct competition between users based on specific player matchups.

  • Daily head-to-head contests pit specific players against one another, such as Jaylen Brown versus Kawhi Leonard.
  • Users predict which player will have the better stat line in a "winner take all" format.
  • Thompson aims to deepen fan engagement by incentivizing viewers to watch live games to track their investments.

The context: Thompson believes the platform caters to an online culture that wants to monetize its sports knowledge.

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  • The goal is to give users and hardcore fans a place to prove their insights exceed those of TV analysts and their friends.
  • The system uses leaderboards to let users "flex" their basketball IQ and prove they are the "smartest in the room" compared to their peers.
  • Thompson argues that modern culture has turned almost everything into a competition or market.

Tristan's take: Beyond speculation, Thompson sees the platform as a reputation engine for the next generation of sports media personalities.

  • He envisions top performers using their verifiable on-chain track records to launch independent livestreams and build social followings.
  • The goal is to empower creators to become "more popular than the guys on ESPN" by proving they are tapped into the culture.

Thompson says the drive to compete is innate, but Web3 tools now allow fans to financialize it. "Now I think we're realizing that almost anything can be a form of competition where you can monetize it and create a market where people can make money," Thompson said.

AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.

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