The ‘Mabuti Pa’ campaign calls on young Filipinos to care about good governance. Creators and comedians are natural allies.The ‘Mabuti Pa’ campaign calls on young Filipinos to care about good governance. Creators and comedians are natural allies.

IN PHOTOS: Comedy meets advocacy at Rappler and Linya-Linya’s ‘Mabuti Pa’ launch

2026/01/28 16:24
3 min read

MANILA, Philippines — When was the last time you used humor as a coping mechanism, especially during troubling times?

Filipinos aren’t strangers to this, especially Gen Zs who enjoy meme-ing their way through doom and gloom. In fact, it would only take a quick FYP scroll or a theater visit to know that our go-to artists have mastered the craft. 

But during the “Mabuti Pa: Pag-usapan Natin ang Good Governance” event on January 24 – headed by Rappler and Linya-Linya – we realized that it has also transformed into a medium for education, constructive criticism, and spreading awareness.

At the Linya-Linya headquarters in Quezon City, the collaborative campaign on good governance officially kicked off with a fruitful discussion on demanding accountability and taking action, moderated by Rappler multimedia reporter Bea Cupin. 

Members of the audience joined content creator and visual artist Raco Ruiz, stand-up comedian, improviser, and content creator Ansis Sy (also known as “Auntie”), and Monica Cordero-Cruz of SPIT Manila in exploring where the depths of comedy mixed with politics can take us – particularly when it comes to protecting our country’s critical future that’s as near as now.

Experiencing FOMO? Here are some scenes from the event.

SAME PAGE. Linya-Linya founder and creative director Ali Sangalang and Rappler head of community Pia Ranada warm up the audience through an introduction to “Mabuti Pa,” a collaborative campaign on good governance. Photo by Jay Ganzon/Rappler
CONCRETE PLAN. Instead of a run-of-the-mill entry board, the “Mabuti Pa” campaign manifesto appears at the event space, inspiring the attendees to share their wishes for the betterment of the country. Photo by Jay Ganzon/Rappler INSIGHTFUL CONVERSATIONS. Rappler multimedia reporter Bea Cupin – whose beats include national politics and foreign affairs – leads the discussion by checking in on the speakers’ headspace given the issues plaguing the Philippines. Photo by Jay Ganzon/Rappler
VALUE IN PARTICIPATION. When it comes to comedy’s role in politics, Monica Cordero-Cruz – an improviser from SPIT Manila – highlights how live shows allow people “a chance to be heard.” Photo by Jay Ganzon/Rappler PURPOSEFUL LAUGHTER. The stand-up-comedian, improviser, and content creator behind “Auntie,” Ansis Sy, talks about how comedy can build trust and “ease people” into listening about serious social issues. Photo by Jay Ganzon/Rappler SPEAK UP. Raco Ruiz, content creator and visual artist, emphasizes the power content creators and performers hold in influencing people to vote wisely – the same way they can influence people’s purchases. Photo by Jay Ganzon/Rappler PRODUCTIVE DIALOGUE. The “Mabuti Pa” event transitions into a more inquisitive and proactive atmosphere, thanks to the audience’s active participation in the question and answer session. Photo by Jay Ganzon/Rappler MEANINGFUL AFTERNOON. Raco Ruiz, Ansis Sy, Monica Cordero-Cruz, and Bea Cupin pose for a photo with the “Mabuti Pa” event attendees. Photo by Jay Ganzon/Rappler MAKING STATEMENTS. Attendees get to see and score the official “Mabuting Pamamahala” shirts, which are also available on the Linya-Linya website. Photo by Jay Ganzon/Rappler FUN IN EXPRESSION. Rappler co-founder and executive editor Glenda Gloria checks out the Linya-Linya collection which blends the quintessential Filipino experience with wit – from shirts to bookmarks. Photo by Jay Ganzon/Rappler POWER IN WORDS. Audience members reflect on their wishes for the Philippines’ future through the #MabubutingPamamahala freedom wall. Photo by Jay Ganzon/Rappler COMMUNITY EFFORT. Together with the speakers, Rapplers gather for a photo at the end of the “Mabuti Pa” hard launch event in collaboration with Linya-Linya, the first leg of the campaign expected to stretch until the 2028 national elections. Photo by Jay Ganzon/Rappler

– Rappler.com

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