Crypto.com has launched “OG,” a standalone prediction market platform aimed at sports enthusiasts.
According to a Feb. 3 press release, the OG platform is intended to serve as a fully-regulated trading platform combined with a social media experience. Though aimed primarily at sports fans and launching less than a week before the Super Bowl on Feb. 8, OG will feature prediction contracts trading for numerous markets beyond sports outcomes, including financial, political, cultural, and entertainment events.
OG also plans to provide users with access to CDNA’s margin prediction contracts product through Crypto.com’s federally-licensed futures commission merchant. Per the press release, “this will be the first prediction markets platform to offer margin trading.”
Crypto.com chief legal officer Nick Lundgren has been named CEO of OG, which will operate as a standalone company under the Crypto.com umbrella. In a statement, Crypto.com co-founder and CEO Kris Marszalek said the company was working to replicate the success their leadership team had in building the original platform with OG.
Crypto.com has quickly risen to prominence alongside prediction market leaders Kalshi and Polymarket. A measure of the firm’s success can be attributed to the abundance of its strategic partnerships.
As Coinspeaker reported on Jan. 20, iGaming platform operator Plaee recently inked a deal with Crypto.com to provide infrastructure support. The firm also recently partnered with Stripe to build out payments infrastructure and entered into separate deals with High Roller Inc. and Hollywood.com.
Crypto.com serves as one of the few prediction markets platforms to receive full-stack approval from the CFTC. This positions it as both an end-to-end operator for consumers and a platform facilitator for institutional clients.
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