Justin Sun Endorses TRX Treasury Strategy as Tron Inc. Expands Holdings

• Tron Inc raised its TRX holdings to about 679.9 million tokens after buying 175,507 TRX for about $49,000 in a new market purchase.
• Justin Sun posted on X endorsing the company’s token accumulation plan as a core treasury strategy.

Tron Inc., a Nasdaq-listed company pursuing blockchain-based treasury management, has expanded its holdings of the TRX token after completing a new market purchase. The acquisition adds to a strategy that places the token at the center of the firm’s balance sheet and aligns the company with a growing group of public entities that hold digital assets as treasury reserves.

The company bought 175,507 TRX for about $49,000 at an average price of $0.28 per token. Following the transaction, Tron Inc. reported total holdings of about 679.9 million tokens, valued at roughly $540 million based on prevailing market prices. 

Moreover, Tron Inc. plans to continue increasing its TRX position as part of a long-term treasury strategy aimed at supporting shareholder value.

Earlier on, we covered Tron Inc.’s plan to expand its TRX treasury after Justin Sun invested $18 million through Black Anthem Limited, taking restricted common stock priced at $1.3775 per share

TRX Treasury Accumulation Draws Public Support

Tron founder Justin Sun reacted to the purchase on social media platform X, posting “keep going” in reference to the company’s ongoing accumulation. The comment signaled public backing for Tron Inc.’s approach as the company continues to treat the token as a core balance sheet asset. The latest buy is part of an ongoing program that could include additional purchases when market conditions present opportunities to add tokens.

Tron Inc. formed after a reverse merger between SRM Entertainment and a Tron-related company, which then listed publicly with the aim of blockchain treasury strategies.

The company compared its model to Strategy, the Nasdaq-listed firm that began accumulating Bitcoin for its corporate treasury in August 2020 and helped popularize the digital-asset reserve approach among public companies.

The latest purchase represents a small addition relative to Tron Inc.’s existing position, but it confirms an active approach to maintaining and growing its TRX inventory. However, Tron Inc. has not provided a specific target for total holdings even though the program remains centered on the token as a primary reserve asset.

TRX price has been relatively stable in 2026, down around 1.3% year-to-date, whereas Bitcoin has dropped nearly 19%. At the time of reporting, it was trading at $0.28, down 2% over the past 24 hours, while trading volume rose 16% to about $887 million.