SumUp Launches in Canada
SumUp, the global financial technology company, today announced its official launch in Canada. The milestone makes Canada SumUp’s 38th market and its latest step in building out its presence across the Americas, as the company continues its mission to make commerce simpler and more accessible for all businesses worldwide.
Canada is home to 1.1 million employing businesses, 98.2 percent of which are small businesses*. These merchants are the backbone of the Canadian economy, yet many still navigate payment experiences that add complexity to their day-to-day operations. SumUp is entering the Canadian market to change that, bringing competitive pricing, intuitive payment tools, and dedicated merchant care built for small businesses.
As part of the launch, SumUp is introducing two core products to the Canadian market: the SumUp Go card reader and Payment Links, enabling merchants to accept remote and online payments with ease. Built for busy merchants, SumUp Go delivers reliable, on-the-spot payments in a pocket-sized reader—so they can serve more customers and reduce checkout wait times. There are no monthly fixed costs, no complicated setup, and you can start transacting right away. Payment Links require no hardware at all, giving merchants a fast way to collect payments from anywhere by simply creating and sending a secure link, that can be shared via text, email or social. Together, SumUp Go and Payment Links gives small merchants one simple system for in-person and remote payments, helping them start quickly, sell in more places, and get paid faster.
“Launching in Canada is a natural next step in SumUp’s growth across North America”, said Andrew Helms, CEO of SumUp North America. “Canada has an incredibly vibrant small business community and we see a huge opportunity to give these merchants the tools they need to thrive, without the complexity or hidden costs they have come to expect from legacy providers. At SumUp, we’re in it for the merchant. When they succeed, we succeed.”
The timing reflects real market conditions. Canada’s payments market is expected to reach USD 3.47 billion by 2031 at 15.92% CAGR over 2026-2031**. Cash usage is declining, digital adoption is accelerating, and small business owners are actively looking for payment solutions that fit how they actually operate.
SumUp builds its products around direct feedback from merchants. In Canada, that means starting with the tools most needed to get paid quickly and simply, then growing the local product portfolio over time based on what merchants say they need next.
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