Gram reclaimed its historic name, rose above $1.71, and held a $4.49 billion market cap after swift exchange listings

Following a major rebranding within the TON ecosystem, Gram has returned to its historic name and experienced a short-term rally in line with the broader recovery in the cryptocurrency markets. With this latest move, the asset has maintained its status among the 20 largest cryptocurrencies by market capitalization, according to CoinMarketCap.

Price movement and market capitalization

The price of GRAM climbed from $1.56, surging past the local peak of $1.71, before stabilizing between $1.65 and $1.67. Its total market capitalization reached $4.49 billion.

This uptick is largely driven by the renewed focus on the Gram brand, which holds significant recognition in the market. The Gram name first emerged when Telegram founder Pavel Durov and his team raised $1.7 billion in 2018 to develop the Telegram Open Network blockchain. Durov is widely known as the founder of the messaging platform Telegram.

Setbacks due to SEC intervention

Initially, the project was halted in 2020 following pressure from the U.S. Securities and Exchange Commission (SEC). During this period, Pavel Durov returned funds to investors. The blockchain subsequently came under the stewardship of an independent developer community and continued evolving over the years under the Toncoin and The Open Network brands.

Years later, the revival of the Gram brand stands out as a compelling marketing move, particularly amid a rising market. Coupled with a surge of positive news, this strategic pivot has bolstered new liquidity and driven increased demand among investors.

Rapid listings boost upward momentum

The strong rally was further fueled by swift action from both centralized and decentralized trading platforms. Binance listed GRAM with USDT, USDC, and FDUSD trading pairs and swiftly rolled out perpetual futures contracts. Hyperliquid, responding to community demand, also introduced leveraged contracts for GRAM.

Thanks to these developments, global investors encountered an upbeat market environment, a wave of positive news, and instant access across major platforms. Together, these factors became the main pillars behind the recent price movement in GRAM.

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