Digital wealth platform, Nexo, has partnered with Tennis Australia to become the Australian Open’s Official Crypto Partner. The post Nexo Serves Up a Grand SlamDigital wealth platform, Nexo, has partnered with Tennis Australia to become the Australian Open’s Official Crypto Partner. The post Nexo Serves Up a Grand Slam

Nexo Serves Up a Grand Slam Crypto Play at the Australian Open

  • Cryptocurrency firm, Nexo, has partnered with Tennis Australia to become the Australian Open’s Official Crypto Partner starting in 2026.
  • The partnership will see Nexo branding appear court-side on “Nexo Coaches Pods” at the Australian Open and lead-up tournaments including the United Cup and the Brisbane Open.
  • Nexo had previously been known as a crypto lending platform but has rebranded as a digital wealth platform after settling a legal case with the SEC for offering unregistered securities.

Crypto company Nexo has entered into a multi-year partnership with Tennis Australia that will see it become the Official Crypto Partner of the Australian Open. The deal will also see Nexo sponsor several lead-up events in the Summer of Tennis Series, including the Brisbane Open, the United Cup, and Adelaide International.

As part of the deal, Nexo’s branding will appear court-side on “Nexo Coaches Pods” across the Australian Open and the smaller tournaments.

The 2026 instalment of the Australian Open will begin January 12 in Melbourne and is likely to attract hundreds of millions of eyeballs worldwide, giving Nexo’s brand valuable global exposure.

A Nexo spokesperson told Decrypt that “partnering with Tennis Australia allows us to connect with millions of fans while aligning with a world-class institution committed to long-term thinking and future progress.”

Nexo was previously known as a crypto lending platform, but after facing regulatory issues in the US, it has recently rebranded as a ‘digital asset wealth platform’.

Related: Rugby Legends Team Up with Ledger to Tackle Crypto Security in Australia

Nexo Focuses on Sports Partnerships to Rebuild Brand

In the wake of the catastrophic FTX collapse of 2022, as regulators began targeting the crypto industry, Nexo was banned from operating in the US for offering ‘unregulated securities’.

The company ended up settling the case with the Securities and Exchange Commission (SEC) in January 2023, paying US$45 million (AU$67.8m) in penalties and agreeing not to offer its lending product inside the US — but admitting no wrongdoing.

Nexo’s past legal entanglements don’t seem to have bothered Tennis Australia though, with the organisation’s Chief Commercial Officer, Cedric Cornelis, describing the crypto firm as “a natural fit for the AO and our events across the Summer of Tennis.”

“Together, we’re creating new ways for fans to connect with the game and the people behind it.” 

In 2025, Nexo has been busy racking up partnerships with sporting bodies, having partnered with golf’s DP World Tour, the Acapulco Tennis Open and the Mifel Tennis Open.

Related: Swyftx Crypto Exchange Becomes Title Partner of Super Rugby Pacific and Super Rugby Women’s

Partnerships between sporting organisations and crypto firms were once wildly popular, perhaps peaking with Crypto.com’s late 2021 naming rights sponsorship of the LA Lakers NBA team’s home ground, reportedly valued at US$700 million over 20 years. Since the collapse of FTX just a few months later though, these high-value sports partnerships with crypto firms dried up for several years.

Recently, we’ve seen something of a resurgence in these deals, with cold-wallet maker Ledger becoming a jersey sponsor of the San Antonio Spurs NBA side and stablecoin issuer Tether becoming a part owner of the Italian soccer club, Juventus.

The post Nexo Serves Up a Grand Slam Crypto Play at the Australian Open appeared first on Crypto News Australia.

Piyasa Fırsatı
Nexo Logosu
Nexo Fiyatı(NEXO)
$0.9106
$0.9106$0.9106
-1.50%
USD
Nexo (NEXO) Canlı Fiyat Grafiği
Sorumluluk Reddi: Bu sitede yeniden yayınlanan makaleler, halka açık platformlardan alınmıştır ve yalnızca bilgilendirme amaçlıdır. MEXC'nin görüşlerini yansıtmayabilir. Tüm hakları telif sahiplerine aittir. Herhangi bir içeriğin üçüncü taraf haklarını ihlal ettiğini düşünüyorsanız, kaldırılması için lütfen service@support.mexc.com ile iletişime geçin. MEXC, içeriğin doğruluğu, eksiksizliği veya güncelliği konusunda hiçbir garanti vermez ve sağlanan bilgilere dayalı olarak alınan herhangi bir eylemden sorumlu değildir. İçerik, finansal, yasal veya diğer profesyonel tavsiye niteliğinde değildir ve MEXC tarafından bir tavsiye veya onay olarak değerlendirilmemelidir.

Ayrıca Şunları da Beğenebilirsiniz

Crypto Market Cap Edges Up 2% as Bitcoin Approaches $118K After Fed Rate Trim

Crypto Market Cap Edges Up 2% as Bitcoin Approaches $118K After Fed Rate Trim

The global crypto market cap rose 2% to $4.2 trillion on Thursday, lifted by Bitcoin’s steady climb toward $118,000 after the Fed delivered its first interest rate cut of the year. Gains were measured, however, as investors weighed the central bank’s cautious tone on future policy moves. Bitcoin last traded 1% higher at $117,426. Ether rose 2.8% to $4,609. XRP also gained, rising 2.9% to $3.10. Fed Chair Jerome Powell described Wednesday’s quarter-point reduction as a risk-management step, stressing that policymakers were in no hurry to speed up the easing cycle. His comments dampened expectations of more aggressive cuts, limiting enthusiasm across risk assets. Traders Anticipated Fed Rate Trim, Leaving Little Room for Surprise Rally The Federal Open Market Committee voted 11-to-1 to lower the benchmark lending rate to a range of 4.00% to 4.25%. The sole dissent came from newly appointed governor Stephen Miran, who pushed for a half-point cut. Traders were largely prepared for the move. Futures markets tracked by the CME FedWatch tool had assigned a 96% probability to a 25 basis point cut, making the decision widely anticipated. That advance positioning meant much of the potential boost was already priced in, creating what analysts described as a “buy the rumour, sell the news” environment. Fed Rate Decision Creates Conditions for Crypto, But Traders Still Hold Back Andrew Forson, president of DeFi Technologies, said lower borrowing costs would eventually steer more money toward digital assets. “A lower cost of capital indicates more capital flows into the digital assets space because the risk hurdle rate for money is lower,” he noted. He added that staking products and blockchain projects could become attractive alternatives to traditional bonds, offering both yield and appreciation. Despite the cut, crypto markets remained calm. Open interest in Bitcoin futures held steady and no major liquidation cascades followed the Fed’s decision. Analysts pointed to Powell’s language and upcoming economic data as the key factors for traders before building larger positions. Powell’s Caution Tempers Immediate Impact of Fed Rate Move on Crypto Markets History also suggests crypto rallies after rate cuts often take time. When the Fed eased in Dec. 2024, Bitcoin briefly surged 5% cent before consolidating, with sustained gains arriving only weeks later. This time, market watchers are bracing for a similar pattern. Powell’s insistence on caution, combined with uncertainty around inflation and growth, has kept short-term volatility muted even as sentiment for risk assets improves. BitMine’s Tom Lee this week predicted that Bitcoin and Ether could deliver “monster gains” in the next three months if the Fed continues on an easing path. His view echoes broader expectations that liquidity-sensitive assets will outperform once the cycle gathers pace. For now, the crypto sector has digested the Fed’s move with restraint. Traders remain focused on signals from the central bank’s October meeting to determine whether Wednesday’s step marks the beginning of a broader policy shift or just a one-off adjustment
Paylaş
CryptoNews2025/09/18 13:14
Vitalik Buterin Reveals Ethereum’s Long-Term Focus on Quantum Resistance

Vitalik Buterin Reveals Ethereum’s Long-Term Focus on Quantum Resistance

TLDR Ethereum focuses on quantum resistance to secure the blockchain’s future. Vitalik Buterin outlines Ethereum’s long-term development with security goals. Ethereum aims for improved transaction efficiency and layer-2 scalability. Ethereum maintains a strong market position with price stability above $4,000. Vitalik Buterin, the co-founder of Ethereum, has shared insights into the blockchain’s long-term development. During [...] The post Vitalik Buterin Reveals Ethereum’s Long-Term Focus on Quantum Resistance appeared first on CoinCentral.
Paylaş
Coincentral2025/09/18 00:31
Federal Reserve Officials Forecast 2025 Rate Cuts

Federal Reserve Officials Forecast 2025 Rate Cuts

Detail: https://coincu.com/markets/federal-reserve-2025-rate-cuts/
Paylaş
Coinstats2025/09/18 13:11