MEXC Brand Guidelines
Logos
Main Brand Logos
Sub-Brand Logos
Partner Logos
Colors
MEXC Blue Light Background
MEXC Blue Dark Background
MEXC White
Black
Guidelines & Disclaimer
Dimensions & Specs
Horizontal lockups must be at least 64 px wide. Applies to full-color and monochrome versions.
Minimum Size
64
<64px width48
Vertical lockups must be at least 36 px wide. Applies to full-color and monochrome versions.
Minimum Size
36
<36px width32
Standalone logo marks must be at least 16 px wide. Applies to full-color and monochrome versions.
Minimum Size16
<16px width12
Clear Space
Maintain a clear space around the logo equal to the height of the "M" on all sides to ensure maximum visibility and visual integrity.
Usage Guidelines
Logomark + Wordmark
Pair logo mark with wordmark whenever possible
Always left-align horizontal lockups; do not right-align
Always center-align vertical lockups; do not left- or right-align
Dedicated mark for the MX token
MEXC Blue is the primary logo option across all applications
Use monochrome versions when background contrast is low
Don'ts
Do not rotate
Do not distort
Do not add outlines
Do not add shadows
Do not alter opacity
Do not use monochrome where full color is required
Do not use the wordmark standalone
Do not scale elements independently
Do not place color logo on busy/colored backgrounds
Do not use the logomark alone without the wordmark.
Do not alter the element layout or order
Brand Usage Guidelines
Follow these guidelines whenever MEXC brand assets, logos, or references are used in public communications or marketing materials.
- Any use of the MEXC name, logos, or brand assets must comply with MEXC's official Brand Guidelines. The relevant brand assets must not be modified or altered in any way.
- Projects, partners, and media organizations must obtain prior approval before using the MEXC brand in events, promotional materials, or announcements.
- MEXC brand assets may be used only to accurately describe an official relationship, such as a partnership, sponsorship, or listing. They must not imply MEXC's endorsement or investment recommendation.
- Any use of the MEXC brand must comply with applicable laws, regulations, and intellectual property requirements in the relevant jurisdiction.
- MEXC reserves the right to require the modification or removal of any content that uses its brand assets without authorization or in a misleading or noncompliant manner.
Disclaimer
MEXC reserves all rights related to its trademarks, logos, and brand assets. Unauthorized use is strictly prohibited.